ZTR brand is in the top ten of the most valuable trademarks of Ukraine
ZTR brand has entered the top ten of the most valuable corporative brands of Ukraine as referred to release of annual rating of Ukrainian companies “Guard of Brands”. Popular rating includes 200 of the most valuable branches of economics ranked according to the brand value.
Zaporozhtranformator” PJSC has gained the ninth rank in general national rating. For the first time the brand has entered the rank of the most valuable corporative brands of Ukraine.
Procedure of the brand value calculation is based on earning approach formed with consideration of actual economic effect obtained from realization of goods and services of the company. Apart from financial indicators, the procedure takes into account the references in business internet-editions, age and position of corporative brand in the market, the brand strength, prediction of the company and markets’ growth.12.09.2012